IKO: consistentie in elk detail

Brand consistency, from brochure to booth

The Challenge

For IKO, we translate technical product information into clear, recognizable, and professionally designed communication materials. Since 2024, Fuss has been supporting the brand with the graphic design of offline touchpoints: from brochures, flyers, and price lists to trade show booths, infographics, business cards, and POS materials.

A partnership centered on speed, accuracy, and brand consistency—across various product lines, languages, and markets. Today, we support IKO from our office in Fuss for various divisions in Belgium, the Netherlands, France, Germany, Denmark, Italy, and the United Kingdom.

LET’S TALK NUMBERS

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years of collaboration
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European countries, a single, consistent message
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Developed communication materials

Context

IKO is a brand offering a wide range of solutions in roofing, waterproofing, and insulation. This technical expertise needs to be clearly communicated in many different contexts: in sales, at trade shows, in brochures, through price lists, and in product-focused tools for customers and partners.

That is why we need a graphic design partner who not only designs but also contributes ideas regarding structure, brand recognition, and practical applicability.

The challenge

Technical communication must be clear. But it must also be accurate, ready for immediate use, and consistent with a recognizable brand style.

For IKO, the challenge lies in combining a wide range of products, numerous applications, different languages, and various formats. A price list requires a different approach than a trade show display. An infographic needs to be easier to understand than a technical brochure. And yet, everything must feel as though it comes from the same brand universe.

Our approach

Fuss supports IKO as its regular graphic design partner for offline and sales-oriented communications. We ensure a consistent visual style and translate technical input into materials that are clear, practical, and professional.

From small items like business cards to larger projects such as brochures, trade show booths, and presentation folders: every piece is designed with an eye for detail, brand recognition, and ease of use.

Deliverables

For IKO, our work included:

  • Brochures and product leaflets
  • Price lists and technical documents
  • Business cards and sales materials
  • Infographics and visual product explanations
  • Trade show booths and point-of-sale materials
  • Presentation folders and print-ready files
  • Multilingual adaptations for various markets

The result

The result is a consistent and scalable visual foundation for IKO’s offline communications. Materials are more visually cohesive, product information is presented more clearly, and sales and marketing teams have access to professionally designed tools that are ready for immediate use.

From Belgian product brochures to multilingual price lists and trade show materials: every touchpoint contributes to a recognizable brand experience.

"FUSS just gets it. Always fast and spot-on."

 

— Dimitris, Head of Marketing 

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