From a complex knowledge platform to a campaign with real impact

How Fuss translates technology and expertise into stories that truly resonate with professionals.

The challenge

Wolters Kluwer develops digital knowledge platforms that professionals use every day — from tax specialists and accountants to safety advisers. Platforms built on expertise, validated sources and complex data.

Extremely valuable. But not always easy to communicate.

After all, how do you tell the story of AI-driven tax research in a 20-second video? How do you make a knowledge database for HSE professionals visible in a world of short attention spans?

That is precisely the challenge that brought Wolters Kluwer to Fuss: translating complex technology into clear, relatable communication — without losing any of the nuance or reliability.

Our insight

The key? Don’t start with the product. Start with the professional.

We’ve all been there: a colleague comes to you with a complex question. A safety advisor has to make a decision that affects the whole team. An accountant is urgently looking for a reliable answer for a client.

These are the moments when Wolters Kluwer’s platforms prove their worth. And that is where we start the story.

By starting with recognisable professional situations, we not only show what the platform does — but, above all, how it helps professionals in their day-to-day work.

Campaign: AI Discovery in monKEY

The concept

monKEY is the leading tax knowledge platform for accountants and tax advisers.
With the launch of AI Discovery — an AI feature that provides instant access to validated tax expertise — we were tasked with bringing this innovation to life.

The concept revolves around a simple, familiar scenario:

“A colleague walks into your office with a complex tax question. Normally, you’d embark on a lengthy search.
But with AI Discovery, the answer appears almost instantly.”

It feels like magic. But behind the scenes, it’s technology, combined with years of validated expertise.

Deliverables

• Hero videos (approx. 1 minute) with scenario-driven storytelling

• Short social formats for paid & organic

• Motion design visualising the AI interface

• Voice-over and social adaptations per channel

Campaign: senTRAL

The concept

senTRAL is Wolters Kluwer’s knowledge platform for HSE professionals —
safety advisers who make decisions every day that affect their colleagues’ health.

For this campaign, we opted for a striking contrast:

“At home, you might quickly Google how to remove a stain from your sofa.
No problem — the stakes are low. But at work, when it comes to the safety of your colleagues? Then you don’t rely on random information.”

By contrasting an everyday home situation with professional responsibility, we position senTRAL as the go-to source of reliable, expert-backed knowledge when it really matters.

Deliverables

• Hero video (20 seconds) — short, powerful, emotional

• Short edit (10 seconds) for instant impact

• Formats for discovery ads and social media

Fuss agency was a reliable partner for me. The team helped us move quickly from an initial idea to the final result. The proposals were always well thought out and aligned with our strategy. Next steps and deadlines were always communicated very clearly.

Wolters Kluwer team

The impact

Two campaigns, two platforms, one common thread: translating complex technology into clear, relatable communication.

By combining storytelling, relatable scenarios and product visualisation, we help Wolters Kluwer not only to raise the profile of their knowledge platforms — but also to make them meaningful to the professionals who rely on them every day.

Highlights

• 🎬 Campaign concept & storytelling

• 🎥 Video production & motion design

• 💡 Product storytelling for complex platforms

• 📱 Social & advertising formats

• 🔄 Scalable approach for multiple product lines

Does this sound familiar?

Your product is powerful. But does your target audience see it that way too?

Whether it’s a SaaS platform, a technical solution or a knowledge product — we translate complex technology into stories that stick. No hype, just impact.

Curious to find out what we can do for your brand?

👉 Book a no-obligation consultation.