Doubling Engagement for Barry Callebaut
How Fuss helped transform the content game for Barry Callebaut.
Barry Callebaut sought a partner to provide expert advice and support in digital content strategy, content development, and publication across digital channels, particularly on social media. BC was looking for fresh perspectives, scalability, cost efficiency, extensive networks, and professional project management to enhance its content's reach and engagement for its global corporate communication.
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“Fuss stood out to us for their exceptional expertise, cost efficiency, and responsive approach. The feeling we got from their team assured us they were the right choice to elevate our digital content strategy.”
– Ashley A. Digital Content Strategist, Barry Callebaut
Phase 1
Sparking creativity – Insight & ideation
In the insight & ideation phase, we collaborate closely with the Barry Callebaut team during an offline kick-off meeting. This session, conducted every six months, forms the foundation for our ongoing partnership and the understanding of Barry Callebaut’s content needs.
We define goals and strategies during the kick-off and develop a comprehensive content plan. This phase also serves as a creative brainstorming session where we generate innovative ideas to drive engagement and achieve Barry Callebaut's digital content objectives.
Phase 2
Bringing ideas to life – Creation
In the content creation phase, the Fuss team diligently creates the agreed-upon deliverables, holding bi-weekly meetings with Barry Callebaut to ensure alignment and satisfaction. Our experts craft content pieces, based on the briefings of Barry Callebaut, tailored to specific goals, utilizing various formats to deliver the intended messages to their target audience.
For example, complex data is transformed into visually appealing infographics, while campaign advertisements are produced as engaging videos. In the B2B environment, it's crucial to satisfy all stakeholders, including investors, industry customers, and the hospitality sector. This meticulous process ensures that the content meets Barry Callebaut's objectives while simultaneously resonating with its diverse audience.
Phase 3
Maximizing impact - Amplification
In the amplification phase, we collaborate closely with Barry Callebaut to strategize on maximizing the reach and impact of the created content. And so, maximizing the impact of their message. We discuss and refine amplification tactics to ensure they align with Barry Callebaut's goals.
Together, we explore targeted advertising campaigns, influencer partnerships, and other tactics to boost visibility and engagement. This collaborative effort ensures that the content reaches the intended audience and generates significant interaction and interest, further solidifying Barry Callebaut's brand presence and influence in the B2B sector.
‘It's clear that your team has the right mix of design and content skills to help companies hit their digital reach and Engagement goals. Fuss has a unique and fun approach that really stands out.’
– Ashley A. Digital Content Strategist, Barry Callebaut
Take your brand to the next level!
Ready to achieve similar impactful results for your brand? Take the next step with(F)us(s)!
Barry Callebaut partnered with Fuss for expert guidance in digital content strategy, content creation, and amplification. With our tailored services, you can boost engagement, increase link clicks, and elevate your brand's online presence.
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